DesMoinesRegister.com:
"Powerball accounted for about $21.9 million of the overall sales, while instant tickets were the biggest seller, totaling $37.4 million. Pull-tabs brought in $7 million, and Hot Lotto totaled $4.4 million.
'People like our products,' Stanek said after Friday's meeting of the Iowa Lottery Board.
One factor behind the sales increase is that lottery players are buying more higher-priced instant games, such as $2, $5 and $10 tickets for lottery bingo and crossword puzzle games, Stanek said.
'Based upon our market research, we have determined that players were willing to spend more money, provided that they had some value added,' he said. 'We have added value by including additional ways to win, higher payback percentages, better odds, and making the games more fun.'"
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