Friday, September 16, 2016

Thursday, February 18, 2016

Security and Verification Systems

Security and Verification Systems
  To keep the integrity of sales, security and verification systems should be utilized.  From the manufacture down to the sales personnel, the author details every aspect of keeping everything secure.  Utilizing verification codes to deter theft.  Scams and theft are a part of gambling that needs to be researched before it happens.  Also, security controls and procedures do not have to slow down sales.
¨      Verification codes.”  Protect your investment.  Spotting fakes and using the codes to the fullest.
¨      “Pulltab Fraud.”  How to detect. A check list is included to further detail what to look for.
¨      “Inventory Control.” Starting from the manufacture, pulltabs need to be accounted for and controlled at each step of the sales process. 

Other sections: “Video Surveillance and Pulltab Playbacks.”

Scratch Offs

The most popular instant win ticket is the scratch off ticket.  Even though the prize concept is the same as a pulltab, the main difference is how the prize amount is revealed.  Scratching off a thin coat of wax, compared to pulling a cardboard paper window.  In The Insider’s Guide Instant Win Tickets, the author included a comparison chapter on scratch off tickets. 

The Insider’s Guide Instant Win Tickets

The Insider’s Guide Instant Win Tickets is a non-fiction, how-to informative guidebook on all aspects of the instant win ticket industry.  It will cater to instant win ticket and lottery players, in addition, to all gamblers who are looking to beat the odds.  From how to sell, how to play and how to profit, the book will answer questions not covered from another single source.
Number of pages: 83

Word count: 15253

Tuesday, October 27, 2015

The Insider's Guide Instant Win Tickets Pulltabs

Genre

 The Insider’s Guide Instant Win Tickets is a non-fiction, how-to informative guidebook on all aspects of the instant win ticket industry.  It will cater to instant win ticket and lottery players, in addition, to all gamblers who are looking to beat the odds.  From how to sell, how to play and how to profit, the book will answer questions not covered from another single source.
Number of pages: 83
Word count: 15253
Description

  Instant win tickets are called different names in different areas.  Here are a few:  Pulltabs, break opens, bingo tickets, pickles, instant games, paper slot machines and rip offs. The author will use pulltabs as the reference for instant win tickets.

  Throughout the years of working as a department manager for pulltab operations, many questions were asked of the author on successful pulltab sales techniques.  The Insider’s Guide Instant Win Tickets gives pulltab player’s tips and techniques to winning more often and gives the entrepreneur a “How-to” guide for setting up and selling pulltabs.  The book helps curve the frustration of implementing new pulltab operations by giving a step-by-step guide through procedural processes.

  Pulltabs have preset payouts.  There is a definite payout amount and a definite profit amount.  A pulltab player should know the odds of winning. With the author’s formulas, pulltab odds of winning can easily be determined.  Games of skill like poker and blackjack require research to maintain odds in the player’s favor.  Pulltab players need research to keep odds in their favor.  A house’s edge is hard to decipher.  With The Insider’s Guide Instant Win Tickets, gamblers will calculate the odds of winning pulltabs.  With behind-the-scenes operations, the player will increase odds for a big win.

  Gambling has steadily increased over the years.  With the Native American casinos in the majority of U.S. states today, pulltabs have gained popularity.  Overall sales have increased for casinos when pulltabs were introduced.  The casino’s with a variety of gaming devices have succeeded in keeping their customer’s happy.  With this in mind, many lottery states have introduced a line of pulltabs to feed the public demand. 

  The most popular instant win ticket is the scratch off ticket.  Even though the prize concept is the same as a pulltab, the main difference is how the prize amount is revealed.  Scratching off a thin coat of wax, compared to pulling a cardboard paper window.  In The Insider’s Guide Instant Win Tickets, the author included a comparison chapter on scratch off tickets.

  Instant win tickets all have the same style of play.  They are a straightforward style of gambling.  In gambling establishments, pulltabs compete for play with other well-known forms of gambling devices like bingo, slots and blackjack in casinos worldwide.  U.S. lottery states have pulltab divisions to increase the overall profit margin.  With scratch-offs, lotto numbers and multi-state lotto’s, state lotteries do not have the advertising budget to promote pulltabs as a mass media event. 

  Pulltabs are a great fund raising tool for charities and organizations that need a profit.  Pulltabs were once restricted to bingo parlors and available for sale only at charity fund raising events.  Today, they are widely available at bingo halls, taverns, festivals and lottery outlets.  Pulltabs have general knowledge status in the gaming world. Moneymaking opportunities do not go unnoticed.  

  Native American casinos have introduced the pulltab to the high stakes gambler looking for an odds-in-my-favor device.  Changing the amount of winnings and adjusting to the customer’s demand has made pulltabs an odds edge game in knowledgeable players.  The key word is knowledgeable.  Many gamblers do not know the odds for pulltabs, so they play randomly and lose on a consist basis.  Selling pulltabs has made the author more aware of player’s needs.  Being on the for-profit side has created a “how to” dilemma in getting the knowledge out to players.


 The Insider’s Guide Instant Win Tickets will give the gambler the knowledge, whether novice or  professional, the know how to win more frequently when playing pulltabs.  In addition, the entrepreneur or new management personnel in gaming can utilize this book as a guide to implement a sales department.  The author included chapters on “security” and “inventory control” to keep the integrity of pulltab sales honest.  

Tuesday, September 01, 2015

Synopsis

  The Insider’s Guide Instant Win Tickets is divided into five chapters: “Description,” “Selling Pulltabs,” “Marketing/Promotions,” “Security and Verification Systems” and “Tips and Techniques.”  Each chapter is separated into sub-sections and organized with easy-to-understand applications.

Description of an instant win ticket: pulltab
  Pulltab tickets come in many different varieties.  The author describes how they are made and explains the front/back of the ticket.  With diagrams, a mock ticket describes the meaning of each symbol and word.  The majority of the consumers are not aware of what is on the face of a pulltab.  Some symbols are security and inventory control mechanisms to help track what is sold and paid out.  Other symbols help the knowledgeable purchaser to calculate their odds of winning.  I explain in depth each meaning.
¨      “Varieties of pulltabs.”  There are many different combinations of pulltab play.  The author utilizes a step-by-step guide how to play each style of ticket.
¨      “Exclusives.”  Throughout the United States there are different styles of pulltab play.  The names are different, but determining a winning ticket is not.


Selling
  This chapter gives in depth point of sales techniques and phrases to use when selling pulltabs.  Increase sales by getting a more one-on-one personal touch.  The pulltab sales training section has cash transaction scenarios to set-up for real life sales experience.  In addition, helpful hints on getting regular customers for repeat buying.
Sections included:
¨      “Pulltab carts.” How to utilize these mobile selling machines.
¨      “Pulltab booths.”  How to get the most out of a stationary outlet.  Including, how to setup displays and advertisements.
¨      “Pulltab machines.”  Dispensing machines increase overall profit.  The key is location.
¨      “Designing pulltabs.”  There is no better way to increase sales.  Design a pulltab that customers will purchase for years.


Marketing/Promotions
  This section goes over promotions that can increase profits.  From raffles to contests, the author gives, in detail, how to run a successful promotion campaign.  Sample survey questions are given to get demographics of pulltab players.
¨      “Pulltab Raffle.”  Raffles are well known and a great draw for the everyday player.
¨      “Pulltab Contests.”  Three contests to mix up the daily flow of operations.  They are a great attraction.
¨      “Pulltab Bingo.”  To create cross-selling between bingo players and pulltab players, this game is unlimited in potential prizes.
¨      “Promotional Pulltabs.”  A free pulltab that can be used as a direct mailer or a traffic flow guide to sale pulltabs.
¨      “Pulltab Complimentary.”  All guests like comp service.  Keep repeat guests happy.
   
Other sections: “Premium items,” “Theme nights” and “Emcee.”

Security and Verification Systems
  To keep the integrity of sales, security and verifications systems should be utilized.  From the manufacture down to the sales personnel, the author details every aspect of keeping everything secure.  Utilizing verifications codes to deter theft.  Scams and theft are a part of gambling that needs to be researched before it happens.  Also, security controls and procedures do not have to slow down sales.
¨      “Verifications codes.”  Protect your investment.  Spotting fakes and using the codes to the fullest.
¨      “Pulltab Fraud.”  How to detect. A check list is included to further detail what to look for.
¨      “Inventory Control.” Starting from the manufacture, pulltabs need to be accounted for and controlled at each step of the sales process. 
Other sections: “Video Surveillance and Pulltab Playbacks.”


Tips and Techniques
  This chapter is specifically for players.  The tips and techniques given are for increasing the player’s odds of winning.  The experience given, along with the formulas the author developed, will give the pulltab player the “edge.”
¨      “Formulas.”  The odds of winning each tier (prize level) can be figured by utilizing these formulas.  It will give the player the complete odds of play before starting to play.  The majority of instant win ticket payout percentage is unknown.  Calculate that percentage, then play the highest payout percentage.

¨      “Posted winners.” Depending on locality, posting all the top prizes will give the player increased odds.  As prizes are won they are crossed out on the winner’s board.  The player knows what prizes are won and what ones are still available.  In addition, all of the tickets in that particular deal are also displayed.  Common deduction determines how much money is available against what tickets are unsold.  Odds in the players favor!