The Market
The United States gaming/casino industry has
sales estimated at $7 billion dollars annually. (Target Marketing, March
1999) Ninety two percent of U.S. adults
say casino entertainment is acceptable for themselves or others. In 1999, worldwide sales for instant tickets
totaled twenty six billion dollars.
United States alone totaled fourteen billion dollars. There are thirty states that have lotteries.
Thirty-two states allow casino gambling in one form or another. Lottery states are a great sales outlet for
instant win tickets.
Demographics of players or potential buyers
of book: All gamblers, whether novice or
professional can utilize this book. The
book can be used as a quick reference guide for pulltab formula
calculation. The majority of pulltab
players have to be eighteen in age. The National Research Council found that
80% of people gambled at least once in their lifetime.
Where to sell book besides
bookstores: gas stations, bingo halls, casino’s, lottery outlets
The Insider’s Guide for Pulltabs will give the gambler the knowledge to win playing
pulltabs. In addition, the entrepreneur
or new management personnel in gaming can utilize this book as a guide to
implement a sales department.
Fund raising organizations and charities have
included pulltab sales in their bingo sessions to increase their bottom
line. Pulltabs have gained popularity
over the years and now included in the annual gaming conferences. This
moneymaking opportunity is easy to implement and operate. Selling pulltabs is very attractive to
entrepreneurs, but some research is needed.
With the “marketing/promotion” chapter, the author gives numerous
antidotes on lagging sales. With many
years of experience, the author details promotions for increasing revenue.
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